Wednesday, May 6, 2020

Essay on Online Shopping Product Availability and Logistics

Table of Contents Introduction 1 Online shops, Logistics and the Last Mile Problem 3 The E-Commerce Platform’s Accessibility and Availability 6 Efficient Customer Response and Quick Response 8 Conclusion 10 References 11 Introduction Online shops are an alternative to traditional shopping methods, but do they solve product availability issues in a viable way, and are traditional shopping methods preferred over online shopping? Morris, B (2013) points out that more consumers prefer online shopping as 70 % of 3,000 online shoppers surveyed in February 2013 in a study performed by the United Parcel Service Inc. (UPS) say they would rather shop their favorite retailer online. This can only lead us to understand that a†¦show more content†¦Nevertheless, the problem of full and timely customer satisfaction in remote areas that lack the infrastructure to fully address the customer’s will, and thus increase his/her likelihood to impact positively the retailer’s profitability is an issue that has not been yet fully solved. As ECR (Efficient Customer Response) times differ in those areas with a broader access to a larger range of tools that facilitate QR (Quick Response) and consequently customer satisfaction (Walters, 2007). On the other hand, The â€Å"back-end† of the online shopping experience is a process that seems to be simple at first sight but proves to be a complex matter as this does not only involve the mere customer request to buy a specific good or service. This process involves the coordination of several retailers that provide the seller of the service or good in need with the optimal conditions to achieve the goal of satisfying a customer’s will as well (Walters, 2007). The process in question will be closely studied by introducing the reader with trends and stages introduced by Fernie, J. 2007. Which comprehend the historical analysis from a period that goes from the 1950’s to the late 2000’s and will briefly enlighten and enable the reader to understand why the transition that logistics have undergone (from DSDs (Direct Store Deliveries) to Relationship between various suppliers) took the path it took. Additionally, thisShow MoreRelatedE Commerce Boom s Impact On Logistics Essay895 Words   |  4 PagesThe E-Commerce Boom’s Impact on Logistics by Matt Magpantay, Marketing Associate, Evans Distribution Systems The time of elaborate, multi-story shopping centers is rapidly coming to a close with the rise of Ecommerce. 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